INTRODUCTION

 

Adaptive Marketing USA ("Adaptive") is dedicated to providing world-class marketing solutions including website design, development, SEO, and other digital services (each a “Service” and collectively, the “Services”). Referred to as “our,” “we,” or “us” below, Adaptive acts as the data controller for personal data processed in respect of these Services.

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We understand the importance of privacy, and this Privacy Policy provides details of how we process personal data in line with our obligations under relevant data protection law, including the European Union’s General Data Protection Regulation (the “GDPR”), the California Consumer Privacy Act (the “CCPA”), and other applicable laws (collectively, “Data Protection Law”).

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This Privacy Policy explains what information of yours will be collected when you use our Services, how the information will be used, and how you can control the collection, correction, and/or deletion of information. We are not responsible for the privacy policies, content, or security of any linked third-party websites or services. We recommend that you check their privacy and security policies.

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INFORMATION WE PROCESS The types of information we process depend on how you use our Services. Many of our Services require users to set up an account, involving the collection and processing of your name and email address. Other Services may require additional information.

The following table explains the types of information we collect and how we collect it. These categories of data may collectively be referred to as “Your Information”.

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Information You Provide:

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• Basic Account Information: To use our Services, you may need to register and create an account. You will be required to provide a name and email address and choose a username.

• Profile Information: Depending on your needs, you may provide additional personal information, including your area of expertise (e.g., SEO, web design) and details of any training courses you have completed.

• Identity Information: For certain Services, we may also collect your full name, date of birth, identification number, photo identification, and other information to comply with applicable law.

• Payment and Billing Information: We collect payment information for billing purposes and to process transactions. Additional information, including billing contact name, address, and phone number, may be necessary for specific services.

• User-Generated Content: Users can update profiles with custom photos, biographical information, or create custom videos to showcase talents. They may also engage with our community or advertise goods or services.

• Survey Information: We may ask you to complete surveys for research or evaluation purposes, storing the answers given.

• Contest Information: Occasionally, we may offer contests or promotions, collecting Identity Information and/or additional information.

• Messages and Other Communications: Our Services can be used to communicate with us, other community members, or prospective clients.

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Legal Basis: Consent Why and How We Process Your Data

Categories of Data

CCPA Purpose

Depending on the Service, clients may decide to customize their profile for marketing purposes. Clients have control over additional information provided and can update their profile at any time.

• Profile Information

• User-Generated Content Consent, Business Purposes

Adaptive Marketing USA may occasionally request you to complete surveys to enhance our marketing strategies, product development, or customer service evaluation.

• Survey Information Consent, Business Purposes, Commercial Purposes

Our Services allow businesses to build digital marketing strategies, connect with customers, and promote their brands. Clients may add location information to target specific markets.

• Location Data Consent, Business Purposes, Commercial Purposes

Users may enable sharing of specific information (e.g., Location Data) for targeted advertising and linking accounts with devices.

• Location Data

• Device Information

• Analytic Information Consent, Business Purposes, Commercial Purposes

We may offer contests or promotions. We use Your Information to process entries and related purposes.

• Contest Data

• User-Generated Content

• Identity Information Consent, Business Purposes, Commercial Purposes

Users may withdraw consent at any time, ceasing data processing on this basis.

Legal Basis: Contractual Necessity Why and How We Process Your Data

Categories of Data

CCPA Purpose

We collect personal data for account creation, management, and access rights verification.

• Basic Account Information

• Identity Information Contractual Necessity, Business Purposes

Adaptive Marketing USA offers various marketing services, including paid ones. Information is collected for identity verification and billing processing.

• Basic Account Information

• Identity Information

• Payment and Billing Information Contractual Necessity, Business Purposes

We process information for communication purposes, including service updates.

• Basic Account Information Contractual Necessity; Business Purposes

We process personal data for fraud protection, rights enforcement, and Terms of Service compliance.

• Basic Account Information

• Identity Information

• Profile Information

• User-Generated Content

• Usage Information

• Location Data

• Device Information

• User Reports Contractual Necessity; Business Purposes

Legal Basis: Legitimate Interests Why and How We Process Your Data

Categories of Data

CCPA Purpose

Adaptive Marketing USA has built a diverse community of businesses and marketers. Information is processed for personalized experiences and targeted advertising.

• Basic Account Information

• Location Data

• Usage Data

• Device Information

• Automatically-Collected Information

• Social Media Information

• Analytic and Aggregator Information

• Inference Data Business Purposes, Commercial Purposes

We process data to assess service levels, monitor traffic, and improve our Services.

• User-Generated Content

• Survey Information

• Usage Information

• Automatically-Collected Information

• Analytic and Aggregator Information Business Purposes

We process personal data for fraud protection, rights enforcement, Privacy Policy enforcement, and Terms of Service compliance.

• All of Your Information Business Purposes

Adaptive Marketing USA processes personal data to respond to customer service requests.

• Information You Provide

• Usage Information

• Location Data

• Device Information Business Purposes

We may share personal data with third-party service providers to provide our Services.

• Basic Account Information

• Identity Information

• Payment and Billing Information Business Purposes, Commercial Purpose